The recent visit by a PSG and Morocco football star Achraf Hakimi to Tanzania has significantly boosted the country’s tourism marketing efforts. His global fame has brought immense international attention to Tanzania, with extensive coverage across social media and news outlets.

This visit serves as a powerful endorsement of Tanzania’s attractions, influencing his followers’ travel choices and enhancing the country’s brand image as a desirable destination.

This strategic exposure provided Tanzania with a unique opportunity to leverage the football star’s visit in its marketing campaigns. By creating and sharing compelling content from the visit, Tanzania amplified its visibility and attract a broader audience.

Safari is happiness ?, Good Morning World ? @AchrafHakimi #VisitTanzania pic.twitter.com/uNEMo7MH3N

— Visit Tanzania (@VisitTanzania1) June 29, 2024

The positive publicity generated through the football star’s social media platforms can drive curiosity and interest, positioning Tanzania as a prime location for both leisure and celebrity visits.

"Nimefurahi kuwa nanyi na kutumia sehemu yangu ya likizo hapa Tanzania. Niliongea na kaka yangu Hersi tulipokutana Paris na amekuwa sehemu muhimu ya Safari yangu ya kuja Tanzania. Kutoka moyoni napenda kuchukua nafasi hii kuwapongeza wote wanaofanya kazi kubwa ya kuwalea watoto… pic.twitter.com/HLF8ZJCMdW

— Young Africans SC (@YoungAfricansSC) June 27, 2024

Kenya, with its rich cultural heritage and stunning landscapes, can learn from Tanzania’s success. By forming strategic partnerships with international celebrities and effectively utilizing social media, Kenya can enhance its tourism appeal. Hosting high-profile events and emphasizing sustainable tourism practices can also draw international attention and visitors. By adopting these strategies, Kenya can strengthen its position as a leading tourism destination in Africa, attracting a steady stream of international tourists.